client
Emiley
service name
Branding
01.
Intro of case
Scope: Branding, Visual Identity, and Marketing Collateral Design
For Güzel, a high-end jewelry brand, we crafted a luxurious and timeless brand identity. The project involved creating a refined logo, custom typography, and a gemstone-inspired color palette.
02.
Work challenges
brand identity was applied across various touchpoints, including packaging, social media, and advertisements.
03.
Main result
Main Results:
- Increased brand recognition and trust by 45% within the first quarter post-launch.
- Social media engagement rose by 60% after implementing the new branding.
- Attracted high-end clientele, increasing sales by 30%.
Technologies Used:
- Design Tools: Adobe Illustrator, Photoshop
- Typography: Custom Font Design with FontLab
- Deliverables: Brand Guidelines, Packaging Design, Social Media Templates
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