Guzel Branding

01.

Intro of case

Scope: Branding, Visual Identity, and Marketing Collateral Design
For Güzel, a high-end jewelry brand, we crafted a luxurious and timeless brand identity. The project involved creating a refined logo, custom typography, and a gemstone-inspired color palette.

02.

Work challenges

brand identity was applied across various touchpoints, including packaging, social media, and advertisements.

03.

Main result

Main Results:

  • Increased brand recognition and trust by 45% within the first quarter post-launch.
  • Social media engagement rose by 60% after implementing the new branding.
  • Attracted high-end clientele, increasing sales by 30%.

Technologies Used:

  • Design Tools: Adobe Illustrator, Photoshop
  • Typography: Custom Font Design with FontLab
  • Deliverables: Brand Guidelines, Packaging Design, Social Media Templates

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